Some people think brand collabs are born in meeting rooms. Ours started in a comment section.
When NotCo asked their community what product they should make next, Papa John’s answered: “Need help with a vegan pizza?”
That was it. The collab was on.
We leaned into the absurdity of how unexpectedly brands can team up — and told the story like it really happened.
it kind of did.
Watch the project here.