This was one of the weirdest things I’ve had to do. We made a diffrent kinda study for the number one beauty retailer in Chile. A study that responds directly to the brand claim “You don’t define beauty. You recognize it.”
So I wrote a book. Like, an actual book. It's sitting on my shelf — one of the many copies printed and distributed to the client, the agency, and even other beauty brands like L’Oréal.
And no, it’s not like we just came up with the idea and a finished study magically appeared. We had to go through pages of raw data from the research agency and turn it into something that made sense — and felt meaningful.
So yeah. I wrote a full-on research study for the biggest beauty brand in Chile.
Still wrapping my head around that.
Watch the project here